Lights! Camera! Cue the Cialis bathtubs!

I was contemplating an erectile dysfunction product the other evening.

And no, it's not because I am in need of their solutions. I have my share of problems, but not THAT one.

What I was contemplating was the marketing for Cialis.

They're the ED drug that always shows the couple in a pair of cast-iron claw-foot bathtubs located in very exotic locations.

Those are very well traveled bathtubs.

I've seen them by the beach, on a mountaintop, and in what looks like someone's back yard at night. Everywhere, but where they really belong.

In a bathroom.

Apparently Eli Lilly, the parent company of Cialis, loves those bathtubs so much that they've made them part of the drug's logo.

I feel sorry for the poor teamsters who are stuck moving those bathtubs around on the whims of the advertising creatives who dream up the various TV commercials.

My house has a cast-iron claw-foot tub that I had to move when I tiled that bathroom years ago. Here's what I learned about cast-iron claw-foot bathtubs.

They are heavy.

Really heavy.

And knowing a little about creative types, I would bet that the advertising creatives who shoot those Cialis commercials are probably always looking for the "perfect" place to film those bathtubs.

They're probably always telling the teamster grunts to move those tubs a little to the left or a little to the right or back to the left or maybe to the top of that hill way over there, but "can you do it, before the sun sets so we can get that perfect shot."

While I'm not privy to the specifics of the Cialis advertising campaign, I imagine that in the near future we will see those bathtubs skiing down a mountain.

Or over-looking some smoking volcano.

Or dangling below a hot air balloon as it soars over Napa Valley.

Those are all pretty exotic locations.

And nothing screams "Erectile Dysfunction Be Gone!" louder than a video of a couple floating in a pair of quarter-ton tubs over a vineyard at sunset.

But, of course, that's provided that the teamsters get those tubs positioned for the "perfect shot." If the creatives had to actually move those bathroom beasts themselves, the locations may not be quite so scenic, but far more appropriate.

Such as, in a bathroom.