We live in an e-commerce society. If you want to use the internet to make money, you must be savvy. Keeping up with the trends and making sure you do everything correctly can be the difference in making a small fortune or not making a dime. While it’s not rocket science, it does take some shrewd moves to ensure you attract customers and entice them with your products. So if you are new starting out, here are five tips to help you branch into the exciting online business world.
1. Define Your Target Market
Before you begin your online adventure, you must define your target market. Do you want to sell to the younger millennial crowd or are you looking to focus on the older generation? No matter what you sell, you have an audience that is the key to your success. It’s not so hard to define who they are. Simply look at who would be interested in your products. Once you set your target audience, then you can get to work on getting them to your website.
2. Engage in Social Media
There aren’t many people who don’t have some sort of social media account. Even the older generation enjoys connecting with children and grandchildren through these sites. If you forgo the social media aspect of your business, it could cost you big time. As of 2016, there are 196 million people on these sites. Think of the business potential for you? Facebook and Twitter are by far the most popular sites. Use an account to have trivia, give away free gifts, show videos of your products and services, and to engage with the target audience.
3. Master SEO
Being online means having a website, social media accounts, a storefront, and a blog. The tricky part is to get all these things running smoothly so that you rank high in the search engines. SEO is constantly changing. In the past ten years, people went from stuffing meaningful keywords into their posts to now ensuring that they have great content. Because Google is constantly changing the algorithms on site rankings, it means that you must stay ahead of the game. If this part is a bit confusing for you, then you may want to use tools that can help you with your marketing and advertising as well as website design. Sure, it’s going to be a cost upfront, but it’s well worth it when you consider your return-on-investment.
4. Be Prepared to Work Day and Night
Ask any business owner and they will tell you that when you own a company, it requires lots of long hours and hard work. You may need to put your personal life on hold to blog, interact with customers, market, and do whatever it takes to make it. In fact, a recent poll found that the average American works 33.8 hours while the average business owner works 60 or more hours a week. You will spend many nights blogging, emailing, and making vital connections.
5. Keep Your Expectations Real
Unless you have a product that is sure to bring instant sales, it takes a while to build your brand. Brand building doesn’t happen overnight. Many people get frustrated with the online community because things aren’t happening as fast as they would like. Take for instance social media, being on these sites is not going to bring a fast influx of money. It’s all about connecting with your potential customers, letting them know that you are here, and showing them why your products and services are better than your competitors. You may have some short-term results but allow yourself at least six months before you change things up.
This list may sound a bit overwhelming, but there is plenty of money to be made online. Did you know that in 2017, almost 3,000 stores closed between January through April because of online shopping? It’s clear that the wave of the future is conducting business online. The market is ripe and has many shoppers just waiting to stop by your site. You have five to ten seconds to grab their attention. Make sure you have a great site, superior products, and the time to devote to making your company great.