With the growth of social media, businesses have been able to reach a massive crowd far faster than any other marketing medium. A business can easily advertise a sale with the click of a few buttons. The emergence of e-commerce has also made social media a hot commodity for boosting online sales. In a world were online presence matters more than ever, here are some tips that can help a business grow its brand much faster than expected
Hashtags are a brand’s best friend. Whether it is having your own or exploring other peoples hashtags, these little beauties are rich in content. Hashtags are basically little-embedded links to categories on a social media platform. Hashtags have become so widely used it is not uncommon for some to have millions of posts. This could be a treasure trove for businesses
Groups are mini (or large) communities of users who come together under a specific topic. Unlike hashtags, groups require for a user to be accepted or to join that particular community. A group can help business by putting them in front of an audience of that specific niche.
Video has long since been one of the best marketing tools of a brand. Periscope, Facebook Live, and Instagram Stories have made it very easy to present yourself in front of your followers in real time. Live content can be a great way for the audience to recognize key people for the brand or to stream free content to followers.
Post Relevant Content and Post Often
This seems like a no-brainer, but plenty of businesses can get off course by posting content that has nothing to do with their brand. When a customer follows a brand on social media they expect to be greeted by the type of things that brand represents. There is no purpose is following an ice cream company if that company posts about cars. It also can be the end of a brand if they don't post often enough. The sentiment “out of sight, out of mind” goes double for social media.
Working with others can be a little daunting, especially if that person is your competition. Yet, the aspect of combining two sets of audiences in order to reach more people is a very smart concept. It is called cross-marketing and it has been around since marketing was in its infant stage.
Comment and like other comments
The technique of reaching out to satisfied (or dissatisfied) customers to thank them or address their concerns is still relevant. The difference is it is so much easier to do this online. Responding to a customer's comments or likes on a post or photo can help the brands credibility. It will make the customer feel like they are an actual customer instead of a drone that blindly follows a company.
The greatest tool in the last decade for businesses is social media. When social media started it was a tool for communication. People thought it was only going to be for young people to talk and share comments. The evolution of this form of communication has gone far past simple communication. Some people have completely cut out any other forms of media and has made platforms like Facebook, Instagram, and Twitter their go to for news, entertainment, and current events. This makes it great for businesses to get right in front of customers in real time. Once mastered, social media is one of the greatest marketing tools for a brand.