Anything that gets posted online has the potential to show up in an Internet search. From a well-constructed blog piece to a post on social media, anything has a chance at being picked up by the search engines and presented as information to users. That is why it is so important that you use the proper keywords when putting your information online.
Everything you do online for your job search should have keywords that will attract attention to your credentials. The key is understanding how to use those keywords and how to use them.
What Kind Of Keywords Should Be In My Job Hunting Materials?
There are primary keywords and there are secondary keywords. Primary keywords are those that cover a broad spectrum of possibilities and get your information seen by a large audience within your industry. Secondary keywords give your qualifications focus and grab the attention of hiring managers in a specific field.
For example, if you are a civil engineer, then your primary keyword would be engineering and your secondary keywords could be civil, municipality, or planning. The engineering keyword will help your qualifications to show up in those general inquiries made by potential employers, and the secondary keywords will get your credentials seen by people who are hiring for the specific kinds of positions you want.
How Many Keywords Should I Use?
Keyword density is extremely important when trying to get your content noticed online. If you stuff your content with keywords, then no one will see it. But if you use the proper amount of keywords, then your job application and resume will be seen by a lot of people.
A good keyword density to use is between one and two percent. That means that between one and two out of every 100 words in your application or resume should be keywords. Apply the same density to primary and secondary keywords.
Where Should I Place My Keywords?
You should use a resume builder on sites like ResumeLift.com and Linkedin.com to help you get an idea of how to construct a good resume. Your keywords should be placed naturally within the content of your resume and application. Do not force them in and make sure that your keywords follow grammar and punctuation rules as well.
If your resume or application has a title, then avoid placing keywords in the title. Be sure that your keywords are spread out evenly from the beginning to the end of your resume or application. When you spread out your keywords in your content, that makes your content sound natural and it attracts the attention of search engines.
Your online application and resume should be optimized to attract the attention of search engines. If you are putting together a website to display your qualifications, then be sure to follow the rules of keywords to get the most traffic possible. As you fill out online applications for employment, remember to utilize keywords to have your application show up when the hiring manager starts to go through the applications that have been submitted.