Lesem Tire Co.

The Lesem Tire Co. operated at 325 S. Sprigg St. until owner Joe M. Lesem sold the business in 1965. (G.D. Fronabarger photo)

Dec. 3, 1941 Southeast Missourian

Estes, Lesem Form Tire, Gas Service

Roland Estes and Joe Lesem have formed a partnership, known as the Estes-Lesem & Co., to operate a combined tire and gasoline service station, at 325 South Sprigg street, it was announced today. A new building to house this is being built at the South Sprigg location.

Editor's Note:

Joe Lesem acquired full control of the tire sales and recapping business in 1945.

Jan. 24, 1946 Southeast Missourian advertisement

Car got the shakes? Better let us stop 'em before you shimmy yourself out of tires.

See us today for fast, low-cost wheel balancing before wobbly, wiggly wheels wear out your precious tires. Our experts will check them on the dynamic wheel balancer...weigh them, bring them back in correct balance for smooth, easy-driving performance.

Lesem Tire Co.

Phone 204

325 South Sprigg

Cape Girardeau, Mo.

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Jan Chick Tire Co. was the Goodyear tire store at 118 N. Spanish St. The company moved to the former Lesem Tire Co. building in 1965.

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Who remembers the Sylvania “Halo Light” television set? Lesem Tire Co. sold them in the 1950s. A TV set can be seen in the window and a sign is out front: Sylvania Movie Clear Television. Halo Light was described in a 1951 TV commercial. “Here’s the greatest television development since the big screen picture tube. Halo Light. It’s a soft frame of light around the screen to reduce that sharp contrast between the brilliant picture and the darker outside surrounding.”