River stage: 8.49 ft. Falling
Sunday, Dec. 8, 2013
PlaidlandPosted Wednesday, April 4, 2012, at 12:00 AM
This is Plaidland where your dreams come true with Plaid stamps.
36 N. Spanish, Cape Girardeau, Mo. (G.D. Fronabarger photo)
June 26, 1963 Southeast Missourian advertisement for A&P Supermarket
Cover-to-cover new...124 pages of America's finest gifts.
Literally thousands of fine gifts for you and yours -- and every one carefully selected to bring to you pleasure, pride and happiness.
Just look through these 124 giant color pages and you'll find everything you ever wanted for your home and your family. And always a wide, wonderful selection...for example, you can choose from 17 blankets, 49 pieces of luggage, 27 clocks...just to name a few. And every one is of the very finest quality -- all are guaranteed by the Plaid Stamp Pledge of Satisfaction.
But come see for yourself -- hurry to A&P today and pick up your own personal copy. Then and there, promise yourself to save only Plaid Stamps for the finest in gifts plus the cash savings you get at A&P.
Start today...save only Plaid Stamps for fine gifts faster.
The ad also has a drawing of a smiling Bonnie the Plaid Lassie.
E. F. MacDonald began its Plaid Stamps plan in 1961. Its largest store chain to distribute the stamps was A&P. Others included grocery stores, drug stores, dry cleaners, service stations and other establishments. By 1968 E. F. MacDonald had a network of about 675 redemption centers, including about 175 Plaidland redemption stores. (from Harvard Business School website)
According to an ad in the Sept. 5, 1962 Southeast Missourian, Plaid Stamps were offered by Thompson's New and Used Bargain Priced Furniture, 505 Broadway.
Showing comments in chronological order
[Show most recent comments first]
f/8 and Be There
- Blog RSS feed
- Comments RSS feed
- Send email to Fred Lynch
Fred Lynch has captured images for the Southeast Missourian since 1975, in that time moving from black-and-white to color, from film to digital and to video. The blog title is a nod to an earlier era of news photography and the 4x5 Speed Graphic: It's more important to be there for the shot than to worry about technical details.